Montreal, QC · Growth Marketing Leader

Carl
Frisko.

Carl is the Director of Marketing at Bitcoin Well, where he owns user acquisition across Canada and the U.S. Before that, he led marketing and digital at Designer Brands Canada — Rubino division, a national footwear retailer, and co-founded House of Youth Studios, a boutique creative services agency serving national brands.

Small, agentic-first teams with disproportionate impact. That is what I build.

01 Experience

Director of Marketing — Bitcoin Well Inc.

Bitcoin financial services, Canada and U.S. markets · Montreal · July 2025 – Present

  • Own user acquisition strategy across Canada and the United States.
  • Reduced team size by implementing AI across the marketing department, shifting execution to AI-powered workflows, including reporting and campaign operations automation.
  • Lead paid growth initiatives across Google Ads and Meta Ads.
  • Build attribution and measurement systems using GA4, GTM, and customer analytics tools.

Director of Marketing and Digital — Designer Brands Canada, Rubino division

National footwear retailer, retail and e-commerce · Montreal · September 2021 – July 2025

  • Led the marketing team across brand, performance media, and e-commerce growth.
  • At the frontier of AI for content creation: among the first to produce fully AI-native ad campaigns, at 10% of traditional production cost.
  • Ran paid media across Google Ads, Meta Ads, and TikTok Ads.
  • Owned web UX and the e-commerce stack: Shopify, Klaviyo, Attentive.

Co-Founder and COO — House of Youth Studios

Boutique creative services agency serving a handful of national brands · Montreal · 2016 – 2021

  • Co-founded and ran the business end to end: management, client work, and delivery.
  • Video production, web design, and complete website rebuilds.
  • Brand identity and ad campaigns for national brand clients.

02 Strengths

Acquisition
Paid search and social, growth strategy, partnerships
Measurement
Attribution, GA4 / GTM, experimentation frameworks
Lifecycle
Onboarding, activation, retention, re-engagement
AI and Automation
Agentic workflows, reporting and campaign operations
Leadership
Team building, budgets, go-to-market, product marketing

Tools: GA4, GTM, Google Ads, Meta Ads, TikTok Ads, Shopify, Klaviyo, Attentive

03 Education

Master's with Honors, E-commerce

Université de Montréal × HEC Montréal · 2015 – 2017

B.A. with Honors, Economics and Cognitive Sciences

Université de Montréal · 2012 – 2015

04 Additional Details